Saturday, December 3, 2011

Fallacy #3 MasterCard

MasterCard uses the false dichotomy fallacy in their main slogan "There are some things money can't buy, for everything else, there's MasterCard." This implies that for those items that you can buy, there is no alternative to using a MasterCard.


By not providing any other option, the ad implies that it would be impossible to buy anything without a MasterCard, therefore forcing people to apply for the card. The ad provides an unrealistic proposal, and therefore is a logical fallacy.

Source: http://www.mastercard.com/index.html
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2 comments:

  1. From the GroveDecember 5, 2011 at 9:06 PM

    Sometimes, I wonder if advertisements do not intend to be fallacious. The restrictions of advertisement space and commercial times force companies to be curt. Do you know if this cost is a factor in producing fallacies?

    ReplyDelete
  2. CS1414December 6, 2011 at 1:27 PM

    I'm not sure that cost is a factor, but I do believe that they mean to be fallacious at times. I mean, if it works, why not?

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